Archive for the 'Motive Force' Category
Freedom! – Opening the Social Graph and all of its data

Braveheart battle-cryThere has been tons of buzz lately over the “Social Graph”: an atrocious misnomer (won’t get into why) which is used by Mark Zuckerberg to mean “the data which represents all of a user’s social connections”. Facebook is getting a $10 billion to $15 billion valuation because they “own” this graph, and the entire world of developers is supposed to be forced to bow and write all future social web-applications as facebook apps.

While I would still consider it a decent investment in Facebook at this point because they have this data locked down, I cannot support this tyranny. It is not only intuitive, but now also the general internet consensus that users own their own data.

So what on earth are we to do? Free the data! Brad Fitzpatrick of LiveJournal/OpenID fame and David Recordon who worked with Brad on OpenID stirred up this whole movement in Brad’s widely cited braindump. They laid the groundwork for an uncentralized set of tools to use microformats and clever spidering to figure out a user’s ownership of several accounts from a single place and calculate all of their friendships to find missing links. Missing links would be for example, if you have someone in your gmail contact-list and as a facebook friend, but you don’t follow their twitter account.

Subsequently, both of these hackers have built code and convinced their companies to open their data and have made announcements to that effect – Brad at Google and David at Six Apart.

I’ve been involved in the conversation a bit, and as I’ve mentioned before, I think that not just friendships, but other data is an equally important part of a user’s data, and they need to own that too.

Right now, the users’ data is spread throughout many silos: their photos in Flickr, their blog posts on wordpress, etc.. This is a major limitation and is starting to get on people’s nerves. As of right now, there is no ´┐Żbersilo where a user can sync up their info and social connections.

The solution? A commercial, but completely open site which lets a user aggregate all of their frienship data AND all of their other data (photos, videos, blog posts, tweets, bookmarks, etc.). This data can then be pushed to other networks on the demand of the user. Furthermore, the user can export all of this data in a standard format and just up and leave the site if they don’t like how they’re being treated. Beyond that, new social applications will be able to implement an API that can pull the user’s data down for them (only with their permission of course).

Side note: I bounced this idea off of Brad Fitzpatrick who said I should “go for it”… there really is no conflict of interest in being a commercial site in an open endeavor.

This solution would have to exhibit several traits:

entry posted to:
Motive Blog
  • No compliance required – to be useful, this tool has to work with the most popular networks, even before they explicitly open their data through APIs. Since users are accessing their own data, this doesn’t violate ethics or terms of service… it just takes more code to accomplish this.
  • Extensibility – it has to be easy to add an arbitrary amount of new networks even if the site doesn’t have any idea what these networks are. Likewise, it has to be equally easy to add new types of data. For instance, tweets were a new concept… the system has to be able to sync up with entirely new types of data seamlessly.
  • Portability – it’s the problem we’re here to solve, so obviously this tool can’t lock down the data. It has to go to absurd lengths to make sure the data can be moved around easily.
  • Clarity – everyday users don’t know what all this “social graph”, “XFN”, “FOAF”, “microformat” talk is. The tool has to be extremely easy to comprehend for all users, not just ´┐Żber-geeks and technocrats.
  • Privacy & Controlthe user has to be the one in control of the data. Not the tool… not the social networks accessing this ubersilo… the user. They have to control what goes where, and they need to be able to easily control how this data will be accessed on other sites.

Sounds pretty sweet, huh? Well I’m not one to sit back and watch an important fight from the sidelines… I’m going to have to do something about this.

LyricWiki combines forces with Pedlr which has been by far our most successful site to date with lyrics to over 200,000 songs and 150,000 views per day – has been rolled into the world’s first Social Marketplace – Pedlr as the new!

This will be great for both sites and will serve as a good springboard to get more users on the site before its formal launch on February 26th.

We’ve been working on Pedlr for five months now, and it is our biggest project ever. This Social Marketplace blends ecommerce and marketing tools into the more traditional social network to create a new dynamic where even indie musicians (or soon – artists, photographers, filmmakers) have the power to sell their digital content directly to their fans!

If you read this blog… suffice it to say that the most profound thing I could say on this blog pales with the statement that I’m trying to make with my code on Pedlr. To see what I truly mean on this blogsign up for Pedlr – you won’t be disappointed. using as lyrics source has just completed their beta and released the full version of their site. Included on the playlist pages is now a link to visit for the lyrics if that song is already on our site. The way they determine if the song exists or not is by using the API that was created at their urging, and expanded into a full webservice (still under construction) at the urging of a plugin-developer who is working on a media-player (WMP, iTunes, WinAmp, etc.) using this SOAP webservice. It’s exciting that the API is already being used, and it’s not even technically out yet.

On another exciting note, I’ll be at Wikimania 2006 this weekend to promote LyricWiki and to learn more about the community. If you’re going to the conference, look for me… I’ll be wearing this shirt.

Lastly, we’ve been contacted by a ticket-sales website that wants to offer tickets through links similar to the amazon links currently on the site. This is a welcome change, because the site is draining money fast, and I’d much prefere to put targeted links on individual pages where they are relevant than to slap some Google AdWords on the pages (which may end up happening eventually). As an example, you wouldn’t be bothered by links everywhere, but if you happened to be on the Tool page and Tool was on tour, you’d have a link to find those tickets you couldn’t seem to get your hands on. More on this to come!